NOW OPEN FOR 2023 AWARD ENTRIES
We’re so excited to announce that entries for the 2023 Engage B2B Awards are now open. The Engage B2B Awards programme celebrates organisational excellence and provides a platform for you to share your success stories relating to all aspects of B2B sales and marketing engagement.
Whether you’ve implemented small changes that have created a big difference, or have made a complete overhaul to the way your organisation operates, celebrate your companies' achievements at the 2023 Engage B2B Awards.
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Jennifer Smith
Sage Senior Director Global Marketing Technology & Demand OperationsJennifer Smith is a Senior Director at Sage Group, where she leads Marketing Technology & Operations globally. Jennifer has been a leader in the field of marketing and sales technology for over 20 years, working at global companies such as Macmillan and MasterCard. Her career has focused on supporting business in their use of technology to drive consumer engagement, satisfaction, and loyalty. Jennifer enjoys leading teams through challenges and transformation in the digital age—working collaboratively as “we solve better together than as individuals”.
In addition to her passion for technology, Jennifer is a dedicated Trustee for a London-based charity founded in 1972 called People in Harmony. The charity supports people, families and couples of mixed raced heritage in the UK through four pillars: Educate, Celebrate, Stimulate and Support.
Lynzi Ashworth
Aon Head Of Digital Marketing
Pete Evia Rhodes
Simply Health Head of Customer EngagementPete is a true customer champion, using insight with innovation to help successfully develop customer centric propositions. These have included BT Mobile, A.I led content recommendations at The Times, alongside award winning contact centres. He's currently Head of Customer Engagement at Simplyhealth, leading their omni-channel CRM Strategy & MarTech evolution. Additionally Pete's key noted at Engage, INMA, and CCW. He's been published in the Chartered Institute of Marketing, as well as The Harvard Business Review. Recognised by Customer Experience Magazine as one of the top 50 most influential professionals in customer experience.
Pamella Barotti
Microsoft UK Head of Customer Advocacy
Sam Robinson
Medius Sales Enablement Leader EMEA
Phil Hobden
Wolters Kluwer Head of SalesPhil is a contributor for Elite Business Magazine online, a serial podcast host, judge for UK Business Tech awards 2021/22 & the Global Tech awards 2022 , a public speaker (having spoken at Elite Business Live x3, Accountex x3, QuickBooks Get Connected and more) and guested on numerous industry podcasts and webinars including with industry bodies such as the ACCA.
During his previous role at funding platform Capitalise as their Head of Customer Education he worked with over 1700 accountants, from Top 25 through to leading niche and boutique firms across the UK and South Africa, to help them implement funding as a service within their firms.
Jennifer Shaw-Sweet
LinkedIn EMEA Lead B2B Institute
Andrew Hough
Institute of Sales Professionals CEO and FounderFrom there he moved to GE Capital and ran their joint venture with Sun Microsystems Ltd, and from there to EMC2 Inc (now part of Dell). He held roles from need of customer financial services (UK and EMEA levels), through to Director EMEA Sales enablement. In that role understanding sales learning and tool needs and developing programs for growth, were critical and Andrew’s relationship with Cranfield began there.
He also held roles in specialist sales and core storage group sales with 2000 sellers under leadership. Leaving after 16 years he founded the Association of Professional Sales, focused on developing sales into a recognised profession and placing it on parity with other professions. Following a merger with the ISM the Institute of Professional Sales was formed with 8000 members world-wide.
As founder Andrew stays actively involved with thought leadership and research which links to his role as researcher in sales at Cranfield University. Passionate about sales at every level Andy supports organisations embrace you learning methodologies and frameworks for sales ecosystems. He lives in Highgate, with wife Alison (his personal CEO and Managing Partner of EY), their two children, and mad working cocker (who has never worked in her life).
Francesco Federico
JLL Executive Director of Global MarketingEntrepreneur turned corporate innovator, modern marketing and technology leader, Francesco has dedicated his career to helping brands at their inflection points, by driving sustainable business transformation programmes focussed on customer and business outcomes.
A few years ago, Francesco accepted the challenge to disrupt sales and marketing at JLL, the largest tech-enabled Real Estate leader. Since then, JLL has grown from an $8 billion company to a $16 billion dollar company, also thanks to an aggressive growth and demand generation strategy he brought to life in EMEA as CDO, in the UK as CMO and now at Global level, leading Global Marketing Technology.
A strong believer in education, Francesco sits on the board of one of the UK’s largest academy trusts, provides pro-bono mentorship to young founders and regularly publishes articles in peer-reviewed journals.
Born and bred in Milan, Francesco now lives in West London having previously worked and lived in Taiwan, Switzerland and Italy.
Caroline O'Keeffe
The Happiness Index Chief Marketing Officer
Anthony Tripyear
StarTech.com Director, Global Sales Operations & Enablement
Arup Chakravarti
Equifax Director of Sales Excellence
Juliette Harris
Sophos Global Head of Sales Enablement
Harjeet Singh
Finastra Senior Director Global MArketing Technology & Demand Operations
Georgina Gilmore
The B2B Marketing Expert FounderGeorgina is an award winning, accomplished B2B marketer, with over 30 years’ experience working for some of the world’s leading brands, such as Apple, Kodak, Cisco, Vodafone, Kaspersky and Centrica Business Solutions.
She believes that it was during her early marketing years at Apple, that encouraged her innate curiousness, drive to think differently and always to start with the user first.
This drive to focus on the customer’s experience was at odds with many technology brands at the time who were producing marketing that delivered little more than product features and data sheets. But her determination to challenge conventional marketing practices and to think customer first, was key to transforming and growing the companies she worked for.
From creating and launching brands and technologies that are now considered part of our everyday life, such as home computers, laptops, digital cameras, Wi-fi, security, mobile data and email, through to building and leading high performing teams across the world, Georgina’s career is second to none.
Now, eager to share her experience, she runs her own marketing consultancy, ‘The B2B Marketing Expert’, working with B2B technology organisations to grow their businesses as well as providing coaching and career development for future B2B marketers. She’s also an avid supporter of B2B Marketing and works with them as the strategy specialist for Propolis.
Marco Davi
Xero Head of Sales Enablement - Direct Sales
Tony Miller
CMO, expert in Digital Transformation, Brand-building, Consumer Experiences, and Marketing Technology
Holly Richardson
Microsoft Digital Marketing DirectorSince 2012, Holly has been based in Dubai, spearheading large-scale marketing and CX transformation programs across the Middle East & Africa for major multinationals, Unilever and Microsoft, as well as for international brands in Aviation, Hospitality, Banking and Healthcare. She joined International Schools Partnership in 2023 as the Head of Marketing and Customer Experience – Middle East.
Dedicated to driving real value for real people, Holly is a Non-Executive Director at Customer Insitute, keynote speaker at industry conferences, and judge at various marketing and CX awards programs.
Ruth Oakey
Eckoh Global Marketing DirectorRuth has over 25 years’ global B2B marketing experience, working across both the public and private sectors. She has extensive experience directing global marketing operations, leading cross-functional teams, and delivering strategic marketing plans aligned to business success. She is well-versed in insight-led demand generation, account-based marketing, and global go-to-market planning to achieve business objectives.
“The best bit for me was the wide range of companies and industries represented which gave insight in to how engagement affects all industries.”Alice Smith, Head of Customer Experience, Virgin Media
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MARKETING ENGAGEMENT SUMMIT
Join us on a journey showcasing how digital technology can be used to provide consistent messaging, and learn how to gain advanced customer understanding and insights for a more personalised offering that attracts and retains a loyal customer base.
SALES ENGAGEMENT SUMMIT
The growing importance of understanding the buyer and their journey is crucial though, as engagement insights are increasingly proven to improve the sales process, the human experience and, ultimately, profitability.
FUTURE OF MARTECH CONFERENCE
The future of marketing will be more automated, predictive and AI-driven. Join us on a journey showcasing how digital technology can provide a more personalised offering that attracts and retains a loyal customer base.
