Engage B2B Awards

The Engage B2B Awards shine a light on organisational excellence in B2B Sales and Marketing and recognise individuals who have accomplished significant achievements within the fast-evolving world of technology within the B2B sales and marketing sectors.

The Engage B2B Awards will be held on the same day and at the same venue as our Sales and Martech Engagement Summit, Thursday 8th December.

FINALISTS ANNOUNCED

The NEW Engage B2B Awards launched in 2021. They follow the success of the Engage Awards, now in their 8th year and with 20 categories celebrating Customer and Employee Engagement excellence.

We are delighted to introduce you to our 2022 Engage B2B Awards finalists - after a record-breaking number of entries into the programme, we want to extend a huge congratulations to those who've reached finalist status.

The glittering awards ceremony will be hosted by comedian Dom Joly and will take place on Thursday 8th December at the Victoria Park Plaza, where the overall winners in each of the 11 award categories will be announced.

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Quick Facts

Enter Online

11 Categories

200+ Guests

9 Judges

100's Entries

WHAT TO EXPECT

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BEST USE OF ONBOARDING AND TRAINING

This award recognises the organisation that has implemented an onboarding/training programme to enhance staff knowledge, improve engagement and ultimately improve engagement within the organisation. The impact must be measurable and have made a positive difference to the organisation and the way it operates.

BEST USE OF DATA & CUSTOMER INSIGHT IN MARKETING

The award recognises innovative activity underpinned by an audience-focused use of data that takes into consideration customer insight. We’ll be looking for work that demonstrates strategic thinking, originality and innovation in the creative use of data. The impact must be measurable and have made a positive difference to the organisation and the way it operates.

BEST USE OF VOICE OF THE CUSTOMER

This award recognises the organisation that has introduced an effective, sustainable and successful voice of the customer programme that has improved its understanding and insight of customer behaviour. The implementation of the programme must be measurable and have made a positive contribution to the overall experience offering.

REBRAND/RELAUNCH CAMPAIGN OF THE YEAR

This award recognises the organisation that can demonstrate a successful, customer focused re-brand or re-launch campaign that has increased customer perception and loyalty as a result. The impact must be measurable and have made a positive difference to the organisation and the way it operates.

BEST BRAND EXPERIENCE AWARD

This award recognises the organisation that has created a winning experience with their brand through their marketing efforts – whether this was a long-term campaign or a one-off experience, this organisation will have measurable results and the experience will have made a positive difference to the organisation and the way it operates.

MARKETING TEAM OF THE YEAR

This award recognises the marketing team who have gone above and beyond to deliver excellence within their marketing strategies over the past year. The impact of the team must be measurable and have made a positive difference to the organisation and the way it operates.

GREAT PLACE TO WORK

This Award will go to the organisation that has put an effective strategy in place that has helped to create a working environment resulting in improved engagement, experience and performance. The implementation of this strategy must show measurable results.

BEST EXAMPLE OF SALES ENABLEMENT

This award recognises the organisation that has introduced a successful enablement strategy to make advances in their sales process. This could be in the form of new technology, new working practices or anything else that has made a positive difference to the organisation and the way it operates.

BEST EXAMPLE OF MARKETING ENGAGEMENT

This award recognises the organisation that has implemented a marketing strategy that has had a positive and significant impact on engagement – whether this was a long-term campaign or a one-off experience, this organisation will have measurable results and the experience will have made a positive difference to the organisation and the way it operates.

BEST USE OF MARKETING TECHNOLOGY

This award recognises the organisation that can showcase how the implementation of technology has transformed their marketing capabilities and has returned impressive results that tie into key business objectives. The impact must be measurable and have made a positive difference to the organisation and the way it operates.

BEST INTEGRATION OF SALES TECHNOLOGY

This award recognises the organisation that can showcase how the implementation of technology has transformed their sales capabilities and has returned impressive results that tie into key business objectives. The impact must be measurable and have made a positive difference to the organisation and the way it operates.

Lynzi Ashworth

Aon Head Of Digital Marketing

Lynzi is a marketing leader who loves is fascinated by people and technology. Lynzi leads by fostering a culture of data lead decision making overlaid with marketing magic - driving commercial growth by connecting businesses and clients through storytelling and immersive experiences. Lynzi is currently leading a global digital marketing transformation program to support the continual growth of £11bn professional services organisation, as it merges with a similar sized organisation.

Martin Hill-Wilson

Brainfood Consulting Founder

I'm a customer engagement and digital business strategist. Also an author and international keynote speaker. Working under my own brand, Brainfood Consulting, I design masterclasses and transformational change helping clients evolve their social and digital capabilities. Current topics include omni-channel design, proactive, low effort customer experience, social customer service and customer hubs. All themed around service innovation.

Pete Evia Rhodes

Simply Health Head of Customer Engagement

Pete is a true customer champion, using insight with innovation to help successfully develop customer centric propositions. These have included BT Mobile, A.I led content recommendations at The Times, alongside award winning contact centres. He's currently Head of Customer Engagement at Simplyhealth, leading their omni-channel CRM Strategy & MarTech evolution. Additionally Pete's key noted at Engage, INMA, and CCW. He's been published in the Chartered Institute of Marketing, as well as The Harvard Business Review. Recognised by Customer Experience Magazine as one of the top 50 most influential professionals in customer experience.

Karina Battaglia

Microsoft Sales and Marketing Enablement Lead

Karina Battaglia leads strategic connected marketing and sales enablement initiatives at Microsoft’s Western Europe HQ. Her work seats at the intersection between marketing and sales impacting the ways of work of thousands of field sellers and marketers. With 15 years of experience in field and HQ roles along the customer journey, in marketing, sales, and customer success in Europe, the US and Latam, Karina has a track record of building high-impact initiatives that scale and last beyond her tenure. Her entrepreneurial and collaborative mindset allows her to gain support from a variety of stakeholders, build consensus and drive results. Karina is an active sponsor of Diversity and Inclusion programs and an avid learner of high-performance and high-productivity habits.

George Pastidis

Ericsson Head of Sales Enablement Programmes

George is a passionate sales trainer, sales coach, sales enablement practitioner and learning & development consultant. George worked for more than ten years as a sales senior executive for major multinational companies in the telecoms industry such as Wind, Alcatel, Motorola and Vodafone. There he gained wide experience and deep understanding of the challenges of sales and account management of all kinds – business, consumer, consultative, transactional – in a fast-developing and increasingly competitive environment. He then headed Huthwaite International in south-eastern Europe and he actively participated in the business development and implementation of Huthwaite’s sales academies and projects in this territory. George joined Ericsson in 2013. Based in France, he was the Learning & Development Consultant in Market Area Europe & Latin America, leading Sales learning programs. George is a graduate in Economics and Business Administration from Elon University N.C, USA and he has been awarded the CIPD Advanced Level Coaching & Mentoring Certification. On April 1st 2018, George joined Sales Enablement of Group Function HR as Head of Sales Enablement Programs. He is leading today SET2WIN Ericsson Sales Proficiency Program. George is motivated, above all, by a passion to help people apply the right skills to produce increased revenue, better margins and stronger customer relationships.

Sam Robinson

Dentsu Head of Growth Enablement

I started working life following the Billy Connolly mould of working in a shipyard, in my case as an electrician. Fancied getting into sales as at that time you got a free car! Had a successful selling career with Canon and Xerox before moving into training as part of the Xerox Management Development programme. I started to build a philosophy of performance under pressure whilst at ARM in Cambridge and went of to develop these principles during a 7-year stint at OpenText. This culminated in the development of the IMPACT performance programme. For the last 3 years I’ve built up the enablement function at Sage in the UK&I and Africa Middle East. The drive here was to make enablement a data driven business function not a training function.

Kate Philpot

Getty Images Senior Director, Global Sales Enablement

Kate Philpot is Senior Director of Global Sales Enablement at Getty Images. She leads a team based across three continents and is responsible for company-wide Sales and Service training and enablement programmes, which support staff development of professional skills, product knowledge and systems understanding. Kate joined Getty Images in 2015 as Sales Training Manager for EMEA, after 15 years of sales, sales leadership and HR experience at Mars, Glaxo Smith Kline and Shell UK. She has also spent several years as a consultant delivering commercial negotiation, sales skills, leadership and management training across Europe. She is a regular speaker at industry events and has a passion for all things DEI, being current Co-Chair of the Getty Images Multi-Culture Network ERG

Puja Rios

Adobe Chief Revenue Officer

Puja Bhola Rios is the Chief Revenue Officer at Frame.io, a cloud-based video collaboration platform. Previous to Frame.io, Puja spent 7 years at Xerox and 13 years at CareerBuilder as their SVP of Enterprise Sales and Customer Success. While at CareerBuilder, Puja founded and ran her company’s Women’s Alliance, CareerBuildHER. In addition, she sits on the Executive Board of Bright Pink and prides herself on her work as a Chronic Pain advocate and blogger. She is the author of the Huffington Post feature blog, 'Me vs. Fibromyalgia,' as well as a contributor to Thrive Global, The Mighty, and New Life Outlook. Puja lives in Miami Beach with her husband and 2 dogs, JZ and RiRi.

Richard Moody

Vista General Manager for Northern Europe

Richard is the General Manager of UK and Nordics at Vista, where he oversees all aspects of business and operations.

He has more than 20 years of experience in business growth, marketing strategy, brand development, along with a deep understanding of eCommerce. Richard is a UK native but lives and works in Barcelona.

He’s been at Vista since 2009 where he has held various roles, including the creation and management of a European markets team, introducing a successful CRM department for Europe and leading the Nordics, Central and Southern European countries at Vista.

Prior to starting at Vista, Richard worked at both HSBC and MBNA (Bank of America).

“The best bit for me was the wide range of companies and industries represented which gave insight in to how engagement affects all industries.”

Alice Smith, Head of Customer Experience, Virgin Media

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ENGAGE AWARDS

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Engage B2B Awards

FINALISTS ANNOUNCED