MEET OUR
2023 FINALISTS

We're delighted to announce that our 2023 Engage B2B Awards finalists have been announced.

It's been so fantastic to see a record-breaking number of entries into the 2023 Engage B2B Awards, demonstrating the level of innovation and dedication to sales and marketing engagement within the industry.

The Engage B2B Awards celebrate every example of excellence, whether organisations have implemented small changes that have created a big difference, or have made a complete overhaul to the way they operate.

Quick Facts

Enter Online

21 Categories

350+ Guests

£165+VAT PER ENTRY

6 ENTRY QUESTIONS

WHAT TO EXPECT

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Best Example of Marketing Engagement

This award will go to the organisation who has successfully implemented a marketing strategy that has improved overall engagement with the business. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Best Example of Sales Enablement

This award will go to the organisation who has succcessfully implemented a sales enablement strategy that has improved the performance and engagement of their sales team, as well as buyer engagement within the business. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Best Use of Technology in Marketing

This Award will go to the organisation that can best demonstrate how its use of technology has been instrumental in making advances in the field of marketing. The implementation of this technology must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Best Use of Technology in Sales

This Award will go to the organisation that can best demonstrate how its use of technology has been instrumental in making advances in the field of sales. The implementation of this technology must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Marketing Team of the Year

Working within a dream team? Recognise your successes here! This category allows organisations to share how their team's collaborative approach to marketing has helped transform performance. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Remote Sales Innovation of the Year

The change in the way we work has meant that many organisations need to be innovative when it comes to remote sales techniques. This category will recognise those organisations who have implemented successful remote selling techniques - however big or small! The implementation of this technology must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Inbound Marketing Programme of the Year

This category recognises those organisations who have implemented marketing strategies that rely on content generation, lead development and prospect cultivation. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Outbound Marketing Programme of the Year

This category recognises those organisations who have implemented marketing strategies that use advertising, promotions, public relations and sales. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Award for Innovation in Sales

If you've revamped your sales process through innovative techniques, no matter how big or small, then this is the category for you. Results of your innovative approach must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Best Brand Communication

Communication is key in positioning your brand in the market. We'll be recognising those organisations who have gone above and beyond in creating marketing campaigns that bridge the gap between their brand and the consumer, allowing a 360-customer experience. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Best Use of Account-Based Marketing (ABM)

This category recognises those organisations who have successfully implemented an account-based marketing strategy that has positively impacted the organisation through customer loyalty, higher ROI, faster sales processes, improved customer acquisition, cost efficiency, efficient use of marketing resources, trust-based relationships, the right target leads and more. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Best Use of Voice of the Customer

This Award will go to the organisation that has introduced an effective, sustainable and successful VOC programme that improves its understanding and insight of customer behaviour and needs and has used that programme to improve its customer experience offering. The implementation of the VOC programme must be measurable and have made a positive contribution to the overall customer experience offering.

Best Use of Onboarding and Training

This category recognises those organisations who have transformed their sales team's ability and success through their innovative and robust onboarding and training programmes. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Best Use of Data & Insight in Marketing

This category recognises those organisations who have created a data-driven marketing strategy that has allowed them to optimise the planning, execution and measurement of their campaigns so that customers can be more efficiently managed. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Rebrand/Relaunch Campaign of the Year

This category celebrates those who have taken the time to rebrand/relaunch one or more elements of their organisation. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Great Place to Work

This Award will go to the organisation that has put an effective strategy in place that has helped to create a working environment with improved employee engagement and experience. The implementation of this strategy must show measurable results.

Best Multichannel Campaign

Technology is allowing us to do more with the marketing mix than ever before. This award category celebrates those who reach customers everywhere they are by integrating multiple channels into their marketing strategies. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Best Customer Engagement Initiative

This Award will go to the organisation that has successfully implemented a strategy that puts the customer at the heart of everything they do. The success of the strategy must be measurable and have made a positive contribution to the overall organisation.

Sales Growth Achievement of the Year

If you've achieved growth in either revenue or units over the last 12 months, then this is the category for you!

Best Use of Live, Digital And/Or Hybrid Events Marketing

Events marketing is a huge revenue source for B2B organisations. This category recognises those organisations who are using events as part of their marketing strategy, whether that's internal or external events. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Under 30 Industry Trailblazers

Ready to join the under 30 industry trailblazer club? Whether you're entering a member of your team, yourself or a colleague, this category celebrates those industry trailblazers who are excelling in B2B sales and/or marketing.

Jennifer Smith

Sage Senior Director Global Marketing Technology & Demand Operations

Jennifer Smith is a Senior Director at Sage Group, where she leads Marketing Technology & Operations globally. Jennifer has been a leader in the field of marketing and sales technology for over 20 years, working at global companies such as Macmillan and MasterCard. Her career has focused on supporting businesses in their use of technology to drive consumer engagement, satisfaction, and loyalty. Jennifer enjoys leading teams through challenges and transformation in the digital age—working collaboratively as “we solve better together than as individuals”.

In addition to her passion for technology, Jennifer is a dedicated Trustee for a London-based charity founded in 1972 called People in Harmony. The charity supports people, families and couples of mixed-race heritage in the UK through four pillars: Educate, Celebrate, Stimulate, and Support.

Lynzi Ashworth

Aon Marketing Director

Lynzi is a marketing leader who loves is fascinated by people and technology. Lynzi leads by fostering a culture of data lead decision making overlaid with marketing magic - driving commercial growth by connecting businesses and clients through storytelling and immersive experiences. Lynzi is currently leading a global digital marketing transformation program to support the continual growth of £11bn professional services organisation, as it merges with a similar sized organisation.

Pete Evia Rhodes

PetLab Co. Director of Lifecycle Marketing

Pete is a true customer champion, using insight with innovation to help successfully develop customer centric propositions. These have included BT Mobile, A.I led content recommendations at The Times, alongside award winning contact centres. He's currently Head of Customer Engagement at Simplyhealth, leading their omni-channel CRM Strategy & MarTech evolution. Additionally Pete's key noted at Engage, INMA, and CCW. He's been published in the Chartered Institute of Marketing, as well as The Harvard Business Review. Recognised by Customer Experience Magazine as one of the top 50 most influential professionals in customer experience.

Pamella Barotti

Microsoft UK Head of Customer Advocacy

Pamella is a strategic global marketing, communications and advocacy lead with 15+ years’ experience in Technology and Financial Services. She is a board member of the Chartered Institute of Marketing (Greater London Chapter), the world's leading professional marketing body, and is a guest lecturer at Birkbeck University of London. Has a strong background in developing and implementing successful marketing and communications strategies and multi-channel programs across local and global markets, which increased brand awareness, improved customer and partner experience and supported multimillion-dollar revenue goals. Pamella has worked for start-ups, medium-sized and global organizations and prestigious brands including Microsoft, AWS, Mastercard, Oracle, Shell, and S&P Dow Jones.

Sam Robinson

Medius Sales Enablement Leader EMEA

I started working life following the Billy Connolly mould of working in a shipyard, in my case as an electrician. Fancied getting into sales as at that time you got a free car! Had a successful selling career with Canon and Xerox before moving into training as part of the Xerox Management Development programme. I started to build a philosophy of performance under pressure whilst at ARM in Cambridge and went of to develop these principles during a 7-year stint at OpenText. This culminated in the development of the IMPACT performance programme. For the last 3 years I’ve built up the enablement function at Sage in the UK&I and Africa Middle East. The drive here was to make enablement a data driven business function not a training function.

Phil Hobden

Know it Head of Growth & Strategy

Phil has spent over 15 years in financial services & the Fintech accountancy sectors, working for some of the most innovative businesses in these industries, including Intuit, Natwest Banking Group and Wolters Kluwer. Phil is now the Head of Strategy & Growth for credit management fintech platform Know-It. Know-it is a platform that enables a business to effectively manage all their credit processes, to mitigate risk and to get a better understanding of their customers.

Phil is a business and strategy contributor for Elite Business Magazine online, a featured writer for Engage Sales, a serial podcast host including his latest project ‘The Story of’, judge for UK Business Tech awards & the Global Tech awards across 2021 to now , a public speaker (having spoken at Elite Business Live x3, Accountex x3, Accountex North, QuickBooks Get Connected, Customer Engagement Transformation Conference and more) and has guested on numerous industry podcasts and industry webinars including with the ACCA, Accounting Influencers, Humanise The Numbers, Advance Track and others.

Phil has worked with partners, practice owners, accountants and bookkeepers in the UK, South Africa and beyond, from Top 5 through to leading niche and boutique firms, helping them implement new technology, change processes and launch new service lines to better support their own practices and as well as their SMB clients.

For me of Phil connect with him on Linkedin here: www.linkedin.com/in/philhobden/
For more on Know-It visit: www.know-it.co.uk

Jennifer Shaw-Sweet

LinkedIn EMEA Lead B2B Institute

Jenny is the EMEA Lead B2B Institute. After 20 years in top 10 network agencies working across blue-chip international accounts, Jenny joined LinkedIn to work in the B2B Institute, a thinktank at LinkedIn. The B2B Institute is committed to impartial and independent thinking that gives open access to the best B2B research using data from within and outside LinkedIn Her research interests lie in business, marketing, branding, the power of creativity and ‘on the side’ - law, human rights and anthropology.

Andrew Hough

Institute of Sales Professionals CEO and Founder

Andrew has spent all of his working life in sales. Starting in financial services in Lloyds, then Barclays Asset Finance initially in Manchester, then London. The foundations gained in selling externally and internally, the need for asset finance loans (externally) and the . acceptable risk (internally), have never been lost on him. From there he moved to GE Capital and ran their joint venture with Sun Microsystems Ltd, and from there to EMC2 Inc (now part of Dell). He held roles from need of customer financial services (UK and EMEA levels), through to Director EMEA Sales enablement. In that role understanding sales learning and tool needs and developing programs for growth, were critical and Andrew’s relationship with Cranfield began there. He also held roles in specialist sales and core storage group sales with 2000 sellers under leadership. Leaving after 16 years he founded the Association of Professional Sales, focused on developing sales into a recognised profession and placing it on parity with other professions. Following a merger with the ISM the Institute of Professional Sales was formed with 8000 members world-wide. As founder Andrew stays actively involved with thought leadership and research which links to his role as researcher in sales at Cranfield University. Passionate about sales at every level Andy supports organisations embrace you learning methodologies and frameworks for sales ecosystems. He lives in Highgate, with wife Alison (his personal CEO and Managing Partner of EY), their two children, and mad working cocker (who has never worked in her life).

Francesco Federico

JLL Executive Director of Global Marketing

Over the past 15+ years, Francesco has held several leadership positions as CMO and CDO at leading Fortune 200 companies, across different industries and has lived and worked in Europe, Asia and the US building and motivating large, high-performing multi-national teams.
Entrepreneur turned corporate innovator, modern marketing and technology leader, Francesco has dedicated his career to helping brands at their inflection points, by driving sustainable business transformation programmes focussed on customer and business outcomes.
A few years ago, Francesco accepted the challenge to disrupt sales and marketing at JLL, the largest tech-enabled Real Estate leader. Since then, JLL has grown from an $8 billion company to a $16 billion dollar company, also thanks to an aggressive growth and demand generation strategy he brought to life in EMEA as CDO, in the UK as CMO and now at Global level, leading Global Marketing Technology.
A strong believer in education, Francesco sits on the board of one of the UK’s largest academy trusts, provides pro-bono mentorship to young founders and regularly publishes articles in peer-reviewed journals.
Born and bred in Milan, Francesco now lives in West London having previously worked and lived in Taiwan, Switzerland and Italy.

Caroline O'Keeffe

The Happiness Index Chief Marketing Officer

Caroline leads the Marketing Team of the Year 2022 at The Happiness Index, a global employee engagement and happiness platform. After starting her career in HR, she found her way into marketing in 2000 and never looked back. She specialises in working with high growth scale-ups in the HR Tech sector. Spending time with her family and in nature make her happy. She's an avid tennis fan.

Anthony Tripyear

StarTech.com Director, Global Sales Operations & Enablement

As Director of Global Sales Operations and Enablement, I listen to our customers and understand what their needs are, then I develop ways of adding value to them. I lead a team of senior Sales and Marketing leaders based all over the world. I love the technology industry – it is as exciting today as it was when I started my career over 20 years ago.

Arup Chakravarti

Equifax Director of Sales Excellence

I’ve been fortunate to build a career located at the confluence of people, process, technology and data. There's never been a better time to be right here, right now. The fourth industrial revolution? It's where the magic lies. Ever exciting and challenging, creating the opportunities for a better social fabric.

Juliette Harris

Sophos Global Head of Sales Enablement

Juliette has been working in training and enablement for over 15 years spanning different industries including, hospitality, banking and finance and IT. She is passionate about getting the best out of people, whether it be around system usage, selling skills, relationship building, product articulation or presentation skills, and all things in-between. Her international background living and working in France, US and UK as well as working in global organisations has given her experience with embracing enablement within a sales and channel organisation across different cultures and customs. In her current role, Juliette focusses on enabling the global sales organisation throughout their careers, including on-boarding, succession planning, GTM product enablement, sales productivity, sales management development and more. Juliette is a member of the Chartered Institute of Personnel and Development and holds a CIPD Certificate in Training Practice and is a member of the Sales Enablement Society.

Harjeet Singh

Finastra Sr Director Marketing and Demand Generation Operations

Harjeet is a marketer with a technical and business background. He is data-driven and has working experience in the financial software (Fintech), Telecom and Technology verticals. Harjeet currently works as Sr Director looking after global Marketing and Demand Gen Operations. The scope includes the Martech Stack, Strategic change projects, data, reporting and Marketing best practices.

Over his career, Harjeet has worked in various global leadership roles covering B2B End2End Marketing functions like Field, ABM / Operations / Digital / Strategy & Planning across various Go to Market channels. He has also supported C-level executives and the Board on strategic projects, corporate and marketing strategy, and brand development.

Georgina Gilmore

The B2B Marketing Expert Founder

Georgina is an award winning, accomplished B2B marketer, with over 30 years’ experience working for some of the world’s leading brands, such as Apple, Kodak, Cisco, Vodafone, Kaspersky and Centrica Business Solutions.

She believes that it was during her early marketing years at Apple, that encouraged her innate curiousness, drive to think differently and always to start with the user first.

This drive to focus on the customer’s experience was at odds with many technology brands at the time who were producing marketing that delivered little more than product features and data sheets. But her determination to challenge conventional marketing practices and to think customer first, was key to transforming and growing the companies she worked for.

From creating and launching brands and technologies that are now considered part of our everyday life, such as home computers, laptops, digital cameras, Wi-fi, security, mobile data and email, through to building and leading high performing teams across the world, Georgina’s career is second to none.

Now, eager to share her experience, she runs her own marketing consultancy, ‘The B2B Marketing Expert’, working with B2B technology organisations to grow their businesses as well as providing coaching and career development for future B2B marketers. She’s also an avid supporter of B2B Marketing and works with them as the strategy specialist for Propolis.

Marco Davi

Xero Head of Sales Enablement - Direct Sales

Marco is a strategic and hands-on sales enablement leader, consultant and sales trainer with more than 15 years of experience in go-to-market enablement, sales training and programme management. Marco has spearheaded the roll-out of sales methodologies as well as sales leadership programmes which helped organisations improve customer relationships, increase revenue and close more deals. He holds an MBA from Warwick Business School. Marco is based near London, has lived in four countries and has worked for Fortune 500 companies including Cisco, Coca-Cola, Verizon and American Express supporting sales teams across the globe.

Tony Miller

CMO, expert in Digital Transformation, Brand-building, Consumer Experiences, and Marketing Technology

Tony is passionate about the consumer - giving them the best experience through creative storytelling - fueled by the right mix of insight, data, and technology. He's a Digital Transformation Expert at heart, with over 25 years in the business, on both agency and client side, recently being named in DataIQ100 and Marketing Week's Top 100 Most Effective Marketings in the UK, and in the Top 10 of Media, Telecoms, and Entertainment. He is currently a Board Member at Festival of Marketing, Econsultancy, and DMA UK > Previous to that he spent 3 years as the VP, Digital & Growth Marketing at WW (Weight Watchers reimagined) and 5 years at The Walt Disney Company as VP Digital Marketing & CRM, EMEA.

Holly Richardson

Microsoft Digital Marketing Director

Holly Richardson was born near San Francisco, California, with a strong innate purpose to LIFT, LEARN and LIVE. This purpose inspired her to work in multiple countries (United States, Germany, United Kingdom, Spain and the UAE), across multiple industries (financial services, consumer goods, technology, education) and in multiple disciplines (public relations, marketing, digital transformation, customer experience, brand development and beyond).

Since 2012, Holly has been based in Dubai, spearheading large-scale marketing and CX transformation programs across the Middle East & Africa for major multinationals, Unilever and Microsoft, as well as for international brands in Aviation, Hospitality, Banking and Healthcare. She joined International Schools Partnership in 2023 as the Head of Marketing and Customer Experience – Middle East.

Dedicated to driving real value for real people, Holly is a Non-Executive Director at Customer Insitute, keynote speaker at industry conferences, and judge at various marketing and CX awards programs.

Ruth Oakey

Eckoh Global Marketing Director

Ruth has over 25 years’ global B2B marketing experience, working across both the public and private sectors. She has extensive experience directing global marketing operations, leading cross-functional teams, and delivering strategic marketing plans aligned to business success. She is well-versed in insight-led demand generation, account-based marketing, and global go-to-market planning to achieve business objectives.

Objectives

This judging criteria looks at whether the organisation provides clear evidence and well thought out understanding of the strategy and requirements.

Innovation

The judges will look at whether the entry demonstrates innovation, uniqueness and a forward thinking approach

Execution

Within this criteria, our expert judges will look at how the strategy executed and what made it work so well.

Success

When writing your entry, it's important that you clearly demonstrate your success with solid accountable evidence and, ultimately, why it should win.

“The best bit for me was the wide range of companies and industries represented which gave insight in to how engagement affects all industries.”

Alice Smith, Head of Customer Experience, Virgin Media

Choose an upcoming event

MARKETING ENGAGEMENT SUMMIT

Join us on a journey showcasing how digital technology can be used to provide consistent messaging, and learn how to gain advanced customer understanding and insights for a more personalised offering that attracts and retains a loyal customer base.

LONDON - 6th DECEMBER, 2023

See Event Info

SALES ENGAGEMENT SUMMIT

The growing importance of understanding the buyer and their journey is crucial though, as engagement insights are increasingly proven to improve the sales process, the human experience and, ultimately, profitability.

LONDON - 6th DECEMBER, 2023

See Event Info

FUTURE OF MARTECH CONFERENCE

The future of marketing will be more automated, predictive and AI-driven. Join us on a journey showcasing how digital technology can provide a more personalised offering that attracts and retains a loyal customer base.

LONDON - 7th MARCH, 2024

See Event Info

FUTURE OF SALESTECH CONFERENCE

The ‘modern’ customer has new expectations and a refreshed approach in their purchasing, so organisations must keep pace before customers discover they receive a better experience from tech-enabled businesses.

LONDON - 7th MARCH, 2024

See Event Info

MEET OUR 2023 FINALISTS

2023 Engage B2B aWARDS

Quick Facts

Enter Online

21 Categories

350+ Guests

£165+VAT PER ENTRY

6 ENTRY QUESTIONS

WHAT TO EXPECT

KEY DATES

AWARD CATEGORIES

Meet our 2022 Winners

OUR AWARDS JUDGES

Jennifer Smith

Lynzi Ashworth

Pete Evia Rhodes

Pamella Barotti

Sam Robinson

Phil Hobden

Jennifer Shaw-Sweet

Andrew Hough

Francesco Federico

Caroline O'Keeffe

Anthony Tripyear

Arup Chakravarti

Juliette Harris

Harjeet Singh

Georgina Gilmore

Marco Davi

Tony Miller

Holly Richardson

Ruth Oakey

SPEAKERS

HOW THE JUDGES SCORE ENTRIES

ENTRY RULES AND REQUIREMENTS

Our Judges' Top Tips for Entry Success

OUR PREVIOUS SPONSORS INCLUDE

VENUE DETAILS

The Brewery, London

Choose an upcoming event

MARKETING ENGAGEMENT SUMMIT

SALES ENGAGEMENT SUMMIT

FUTURE OF MARTECH CONFERENCE

FUTURE OF SALESTECH CONFERENCE

MEET OUR
2023 FINALISTS