2023 Engage B2B aWARDS
The Engage B2B Awards are designed to recognise innovation and excellence across the entire spectrum of marketing and sales engagement.
We're delighted to announce that, due to growth, we are moving our ceremony to a new home in the shape of The Brewery, London, which is the perfect space for another year of fantastic celebration. The 2023 Engage B2B Awards Ceremony will take place on 6th December.Good luck to all of our finalists!
£165+VAT PER ENTRY
6 ENTRY QUESTIONS
WHAT TO EXPECT
Best Example of Marketing Engagement
This award will go to the organisation who has successfully implemented a marketing strategy that has improved overall engagement with the business. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Best Example of Sales Enablement
This award will go to the organisation who has succcessfully implemented a sales enablement strategy that has improved the performance and engagement of their sales team, as well as buyer engagement within the business. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Best Use of Technology in Marketing
This Award will go to the organisation that can best demonstrate how its use of technology has been instrumental in making advances in the field of marketing. The implementation of this technology must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Best Use of Technology in Sales
This Award will go to the organisation that can best demonstrate how its use of technology has been instrumental in making advances in the field of sales. The implementation of this technology must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Marketing Team of the Year
Working within a dream team? Recognise your successes here! This category allows organisations to share how their team's collaborative approach to marketing has helped transform performance. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Remote Sales Innovation of the Year
The change in the way we work has meant that many organisations need to be innovative when it comes to remote sales techniques. This category will recognise those organisations who have implemented successful remote selling techniques - however big or small! The implementation of this technology must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Inbound Marketing Programme of the Year
This category recognises those organisations who have implemented marketing strategies that rely on content generation, lead development and prospect cultivation. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Outbound Marketing Programme of the Year
This category recognises those organisations who have implemented marketing strategies that use advertising, promotions, public relations and sales. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Award for Innovation in Sales
If you've revamped your sales process through innovative techniques, no matter how big or small, then this is the category for you. Results of your innovative approach must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Best Brand Communication
Communication is key in positioning your brand in the market. We'll be recognising those organisations who have gone above and beyond in creating marketing campaigns that bridge the gap between their brand and the consumer, allowing a 360-customer experience. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Best Use of Account-Based Marketing (ABM)
This category recognises those organisations who have successfully implemented an account-based marketing strategy that has positively impacted the organisation through customer loyalty, higher ROI, faster sales processes, improved customer acquisition, cost efficiency, efficient use of marketing resources, trust-based relationships, the right target leads and more. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Best Use of Voice of the Customer
This Award will go to the organisation that has introduced an effective, sustainable and successful VOC programme that improves its understanding and insight of customer behaviour and needs and has used that programme to improve its customer experience offering. The implementation of the VOC programme must be measurable and have made a positive contribution to the overall customer experience offering.
Best Use of Onboarding and Training
This category recognises those organisations who have transformed their sales team's ability and success through their innovative and robust onboarding and training programmes. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Best Use of Data & Insight in Marketing
This category recognises those organisations who have created a data-driven marketing strategy that has allowed them to optimise the planning, execution and measurement of their campaigns so that customers can be more efficiently managed. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Rebrand/Relaunch Campaign of the Year
This category celebrates those who have taken the time to rebrand/relaunch one or more elements of their organisation. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Great Place to Work
This Award will go to the organisation that has put an effective strategy in place that has helped to create a working environment with improved employee engagement and experience. The implementation of this strategy must show measurable results.
Best Multichannel Campaign
Technology is allowing us to do more with the marketing mix than ever before. This award category celebrates those who reach customers everywhere they are by integrating multiple channels into their marketing strategies. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Best Customer Engagement Initiative
This Award will go to the organisation that has successfully implemented a strategy that puts the customer at the heart of everything they do. The success of the strategy must be measurable and have made a positive contribution to the overall organisation.
Sales Growth Achievement of the Year
If you've achieved growth in either revenue or units over the last 12 months, then this is the category for you!
Best Use of Live, Digital And/Or Hybrid Events Marketing
Events marketing is a huge revenue source for B2B organisations. This category recognises those organisations who are using events as part of their marketing strategy, whether that's internal or external events. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Under 30 Industry Trailblazers
Ready to join the under 30 industry trailblazer club? Whether you're entering a member of your team, yourself or a colleague, this category celebrates those industry trailblazers who are excelling in B2B sales and/or marketing.
OUR AWARDS JUDGES
Our expert panel of judges will preside over categories which cover strategic areas of sales and marketing, capturing examples of excellence from organisations and individuals directly improving their sales and marketing strategies, improving sales enablement, marketing technology, productivity and bottom line performance.
Jennifer SmithSage Senior Director Global Marketing Technology & Demand Operations
Jennifer Smith is a Senior Director at Sage Group, where she leads Marketing Technology & Operations globally. Jennifer has been a leader in the field of marketing and sales technology for over 20 years, working at global companies such as Macmillan and MasterCard. Her career has focused on supporting business in their use of technology to drive consumer engagement, satisfaction, and loyalty. Jennifer enjoys leading teams through challenges and transformation in the digital age—working collaboratively as “we solve better together than as individuals”.
In addition to her passion for technology, Jennifer is a dedicated Trustee for a London-based charity founded in 1972 called People in Harmony. The charity supports people, families and couples of mixed raced heritage in the UK through four pillars: Educate, Celebrate, Stimulate and Support.
Lynzi AshworthAon Head Of Digital Marketing
Pete Evia RhodesPetLab Co. Director of Lifecycle Marketing
Pete is a true customer champion, using insight with innovation to help successfully develop customer centric propositions. These have included BT Mobile, A.I led content recommendations at The Times, alongside award winning contact centres. He's currently Head of Customer Engagement at Simplyhealth, leading their omni-channel CRM Strategy & MarTech evolution. Additionally Pete's key noted at Engage, INMA, and CCW. He's been published in the Chartered Institute of Marketing, as well as The Harvard Business Review. Recognised by Customer Experience Magazine as one of the top 50 most influential professionals in customer experience.
Pamella BarottiMicrosoft UK Head of Customer Advocacy
Sam RobinsonMedius Sales Enablement Leader EMEA
Phil HobdenWolters Kluwer Head of Sales
Phil is a contributor for Elite Business Magazine online, a serial podcast host, judge for UK Business Tech awards 2021/22 & the Global Tech awards 2022 , a public speaker (having spoken at Elite Business Live x3, Accountex x3, QuickBooks Get Connected and more) and guested on numerous industry podcasts and webinars including with industry bodies such as the ACCA.
During his previous role at funding platform Capitalise as their Head of Customer Education he worked with over 1700 accountants, from Top 25 through to leading niche and boutique firms across the UK and South Africa, to help them implement funding as a service within their firms.
Jennifer Shaw-SweetLinkedIn EMEA Lead B2B Institute
Andrew HoughInstitute of Sales Professionals CEO and Founder
From there he moved to GE Capital and ran their joint venture with Sun Microsystems Ltd, and from there to EMC2 Inc (now part of Dell). He held roles from need of customer financial services (UK and EMEA levels), through to Director EMEA Sales enablement. In that role understanding sales learning and tool needs and developing programs for growth, were critical and Andrew’s relationship with Cranfield began there.
He also held roles in specialist sales and core storage group sales with 2000 sellers under leadership. Leaving after 16 years he founded the Association of Professional Sales, focused on developing sales into a recognised profession and placing it on parity with other professions. Following a merger with the ISM the Institute of Professional Sales was formed with 8000 members world-wide.
As founder Andrew stays actively involved with thought leadership and research which links to his role as researcher in sales at Cranfield University. Passionate about sales at every level Andy supports organisations embrace you learning methodologies and frameworks for sales ecosystems. He lives in Highgate, with wife Alison (his personal CEO and Managing Partner of EY), their two children, and mad working cocker (who has never worked in her life).
Francesco FedericoJLL Executive Director of Global Marketing
Entrepreneur turned corporate innovator, modern marketing and technology leader, Francesco has dedicated his career to helping brands at their inflection points, by driving sustainable business transformation programmes focussed on customer and business outcomes.
A few years ago, Francesco accepted the challenge to disrupt sales and marketing at JLL, the largest tech-enabled Real Estate leader. Since then, JLL has grown from an $8 billion company to a $16 billion dollar company, also thanks to an aggressive growth and demand generation strategy he brought to life in EMEA as CDO, in the UK as CMO and now at Global level, leading Global Marketing Technology.
A strong believer in education, Francesco sits on the board of one of the UK’s largest academy trusts, provides pro-bono mentorship to young founders and regularly publishes articles in peer-reviewed journals.
Born and bred in Milan, Francesco now lives in West London having previously worked and lived in Taiwan, Switzerland and Italy.
Caroline O'KeeffeThe Happiness Index Chief Marketing Officer
Anthony TripyearStarTech.com Director, Global Sales Operations & Enablement
Arup ChakravartiEquifax Director of Sales Excellence
Juliette HarrisSophos Global Head of Sales Enablement
Harjeet SinghFinastra Senior Director Global MArketing Technology & Demand Operations
Georgina GilmoreThe B2B Marketing Expert Founder
Georgina is an award winning, accomplished B2B marketer, with over 30 years’ experience working for some of the world’s leading brands, such as Apple, Kodak, Cisco, Vodafone, Kaspersky and Centrica Business Solutions.
She believes that it was during her early marketing years at Apple, that encouraged her innate curiousness, drive to think differently and always to start with the user first.
This drive to focus on the customer’s experience was at odds with many technology brands at the time who were producing marketing that delivered little more than product features and data sheets. But her determination to challenge conventional marketing practices and to think customer first, was key to transforming and growing the companies she worked for.
From creating and launching brands and technologies that are now considered part of our everyday life, such as home computers, laptops, digital cameras, Wi-fi, security, mobile data and email, through to building and leading high performing teams across the world, Georgina’s career is second to none.
Now, eager to share her experience, she runs her own marketing consultancy, ‘The B2B Marketing Expert’, working with B2B technology organisations to grow their businesses as well as providing coaching and career development for future B2B marketers. She’s also an avid supporter of B2B Marketing and works with them as the strategy specialist for Propolis.
Marco DaviXero Head of Sales Enablement - Direct Sales
Tony MillerCMO, expert in Digital Transformation, Brand-building, Consumer Experiences, and Marketing Technology
Holly RichardsonMicrosoft Digital Marketing Director
Since 2012, Holly has been based in Dubai, spearheading large-scale marketing and CX transformation programs across the Middle East & Africa for major multinationals, Unilever and Microsoft, as well as for international brands in Aviation, Hospitality, Banking and Healthcare. She joined International Schools Partnership in 2023 as the Head of Marketing and Customer Experience – Middle East.
Dedicated to driving real value for real people, Holly is a Non-Executive Director at Customer Insitute, keynote speaker at industry conferences, and judge at various marketing and CX awards programs.
Ruth OakeyEckoh Global Marketing Director
Ruth has over 25 years’ global B2B marketing experience, working across both the public and private sectors. She has extensive experience directing global marketing operations, leading cross-functional teams, and delivering strategic marketing plans aligned to business success. She is well-versed in insight-led demand generation, account-based marketing, and global go-to-market planning to achieve business objectives.
HOW THE JUDGES SCORE ENTRIES
This judging criteria looks at whether the organisation provides clear evidence and well thought out understanding of the strategy and requirements.
The judges will look at whether the entry demonstrates innovation, uniqueness and a forward thinking approach
Within this criteria, our expert judges will look at how the strategy executed and what made it work so well.
When writing your entry, it's important that you clearly demonstrate your success with solid accountable evidence and, ultimately, why it should win.
ENTRY RULES AND REQUIREMENTS
- If you are submitting an entry on behalf of your company or individuals you are responsible for seeking permission from the required person.
- Submissions that include live projects must have taken place in the last 12 months. If your project has not yet finished, you are still eligible to enter.
- Each entry is judged on its own merits and not by comparison to other entries.
“The best bit for me was the wide range of companies and industries represented which gave insight in to how engagement affects all industries.”Alice Smith, Head of Customer Experience, Virgin Media
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