NOW OPEN FOR 2023 AWARD ENTRIES

We’re so excited to announce that entries for the 2023 Engage B2B Awards are now open. The Engage B2B Awards programme celebrates organisational excellence and provides a platform for you to share your success stories relating to all aspects of B2B sales and marketing engagement.

Whether you’ve implemented small changes that have created a big difference, or have made a complete overhaul to the way your organisation operates, celebrate your companies' achievements at the 2023 Engage B2B Awards.

2023 Engage B2B aWARDS

The Engage B2B Awards are designed to recognise innovation and excellence across the entire spectrum of marketing and sales engagement.

We're delighted to announce that, due to growth, we are moving to a new home in the shape of The Brewery, London, which is the perfect space for another year of fantastic celebration. The 2023 Engage B2B Awards Ceremony will take place on 6th December.

Entries for our 2023 Engage B2B Awards programme will are now open - so don't miss out, it could be you celebrating next year!

Quick Facts

Enter Online

21 Categories

350+ Guests

£165+VAT PER ENTRY

6 ENTRY QUESTIONS

WHAT TO EXPECT

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Best Example of Marketing Engagement

This award will go to the organisation who has succcessfully implemented a marketing strategy that has improved overall engagement with the business. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Best Example of Sales Enablement

This award will go to the organisation who has succcessfully implemented a sales strategy that has improved buyer engagement within the business. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Best Use of Technology in Marketing

This Award will go to the organisation that can best demonstrate how its use of technology has been instrumental in making advances in the field of marketing. The implementation of this technology must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Best Use of Technology in Sales

This Award will go to the organisation that can best demonstrate how its use of technology has been instrumental in making advances in the field of sales. The implementation of this technology must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Marketing Team of the Year

Working within a dream team? Recognise your successes here! This category allows organisations to share how their team's collaborative approach to marketing has helped transform performance. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Remote Sales Innovation of the Year

The change in the way we work has meant that many organisations need to be innovative when it comes to remote sales techniques. This category will recognise those organisations who have implemented successful remote selling techniques - however big or small! The implementation of this technology must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Inbound Marketing Programme of the Year

This category recognises those organisations who have implemented marketing strategies that rely on content generation, lead development and prospect cultivation. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Outbound Marketing Programme of the Year

This category recognises those organisations who have implemented marketing strategies that use advertising, promotions, public relations and sales. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Award for Innovation in Sales

If you've revamped your sales process through innovative techniques, no matter how big or small, then this is the category for you. Results of your innovative approach must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Best Brand Communication

Communication is key in positioning your brand in the market. We'll be recognising those organisations who have gone above and beyond in creating marketing campaigns that bridge the gap between their brand and the consumer, allowing a 360-customer experience. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Best Use of Account-Based Marketing (ABM)

This category recognises those organisations who have successfully implemented an account-based marketing strategy that has positively impacted the organisation through customer loyalty, higher ROI, faster sales processes, improved customer acquisition, cost efficiency, efficient use of marketing resources, trust-based relationships, the right target leads and more. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Best Use of Voice of the Customer

This Award will go to the organisation that has introduced an effective, sustainable and successful VOC programme that improves its understanding and insight of customer behaviour and needs and has used that programme to improve its customer experience offering. The implementation of the VOC programme must be measurable and have made a positive contribution to the overall customer experience offering.

Best Use of Onboarding and Training

This category recognises those organisations who have transformed their sales team's ability and success through their innovative and robust onboarding and training programmes. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Best Use of Data & Insight in Marketing

This category recognises those organsiations who have created a data-driven marketing strategy that has allowed them to optimise the planning, execution and measurement of their campaigns so that customers can be more efficiently managed. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Rebrand/Relaunch Campaign of the Year

This category celebrates those who have taken the time to rebrand/relaunch one or more elements of their organisation. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Great Place to Work

This Award will go to the organisation that has put an effective strategy in place that has helped to create a working environment with improved employee engagement and experience. The implementation of this strategy must show measurable results.

Best Multichannel Campaign

Technology is allowing us to do more with the marketing mix than ever before. This award category celebrates those who reach customers everywhere they are by integrating multiple channels into their marketing strategies. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Best Customer Engagement Initiative

This Award will go to the organisation that has successfully implemented a strategy that puts the customer at the heart of everything they do. The success of the strategy must be measurable and have made a positive contribution to the overall organisation.

Sales Growth Achievement of the Year

If you've achieved growth in either revenue or units over the last 12 months, then this is the category for you!

Best Use of Live, Digital And/Or Hybrid Events Marketing

Events marketing is a huge revenue source for B2B organisations. This category recognises those organisations who are using events as part of their marketing strategy, whether that's internal or external events. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Under 30 Industry Trailblazers

Ready to join the under 30 industry trailblazer club? Whether you're entering a member of your team, yourself or a colleague, this category celebrates those industry trailblazers who are excelling in B2B sales and/or marketing.

Lynzi Ashworth

Aon Head Of Digital Marketing

Lynzi is a marketing leader who loves is fascinated by people and technology. Lynzi leads by fostering a culture of data lead decision making overlaid with marketing magic - driving commercial growth by connecting businesses and clients through storytelling and immersive experiences. Lynzi is currently leading a global digital marketing transformation program to support the continual growth of £11bn professional services organisation, as it merges with a similar sized organisation.

Martin Hill-Wilson

Brainfood Consulting Founder

I'm a customer engagement and digital business strategist. Also an author and international keynote speaker. Working under my own brand, Brainfood Consulting, I design masterclasses and transformational change helping clients evolve their social and digital capabilities. Current topics include omni-channel design, proactive, low effort customer experience, social customer service and customer hubs. All themed around service innovation.

Pete Evia Rhodes

Simply Health Head of Customer Engagement

Pete is a true customer champion, using insight with innovation to help successfully develop customer centric propositions. These have included BT Mobile, A.I led content recommendations at The Times, alongside award winning contact centres. He's currently Head of Customer Engagement at Simplyhealth, leading their omni-channel CRM Strategy & MarTech evolution. Additionally Pete's key noted at Engage, INMA, and CCW. He's been published in the Chartered Institute of Marketing, as well as The Harvard Business Review. Recognised by Customer Experience Magazine as one of the top 50 most influential professionals in customer experience.

Karina Battaglia

Microsoft Sales and Marketing Enablement Lead

Karina Battaglia leads strategic connected marketing and sales enablement initiatives at Microsoft’s Western Europe HQ. Her work seats at the intersection between marketing and sales impacting the ways of work of thousands of field sellers and marketers. With 15 years of experience in field and HQ roles along the customer journey, in marketing, sales, and customer success in Europe, the US and Latam, Karina has a track record of building high-impact initiatives that scale and last beyond her tenure. Her entrepreneurial and collaborative mindset allows her to gain support from a variety of stakeholders, build consensus and drive results. Karina is an active sponsor of Diversity and Inclusion programs and an avid learner of high-performance and high-productivity habits.

George Pastidis

Ericsson Head of Sales Enablement Programmes

George is a passionate sales trainer, sales coach, sales enablement practitioner and learning & development consultant. George worked for more than ten years as a sales senior executive for major multinational companies in the telecoms industry such as Wind, Alcatel, Motorola and Vodafone. There he gained wide experience and deep understanding of the challenges of sales and account management of all kinds – business, consumer, consultative, transactional – in a fast-developing and increasingly competitive environment. He then headed Huthwaite International in south-eastern Europe and he actively participated in the business development and implementation of Huthwaite’s sales academies and projects in this territory. George joined Ericsson in 2013. Based in France, he was the Learning & Development Consultant in Market Area Europe & Latin America, leading Sales learning programs. George is a graduate in Economics and Business Administration from Elon University N.C, USA and he has been awarded the CIPD Advanced Level Coaching & Mentoring Certification. On April 1st 2018, George joined Sales Enablement of Group Function HR as Head of Sales Enablement Programs. He is leading today SET2WIN Ericsson Sales Proficiency Program. George is motivated, above all, by a passion to help people apply the right skills to produce increased revenue, better margins and stronger customer relationships.

Sam Robinson

Dentsu Head of Growth Enablement

I started working life following the Billy Connolly mould of working in a shipyard, in my case as an electrician. Fancied getting into sales as at that time you got a free car! Had a successful selling career with Canon and Xerox before moving into training as part of the Xerox Management Development programme. I started to build a philosophy of performance under pressure whilst at ARM in Cambridge and went of to develop these principles during a 7-year stint at OpenText. This culminated in the development of the IMPACT performance programme. For the last 3 years I’ve built up the enablement function at Sage in the UK&I and Africa Middle East. The drive here was to make enablement a data driven business function not a training function.

Kate Philpot

Getty Images Senior Director, Global Sales Enablement

Kate Philpot is Senior Director of Global Sales Enablement at Getty Images. She leads a team based across three continents and is responsible for Sales, Customer Success and Service training, coaching and enablement programmes, which support development of employee professional skills, product knowledge and systems understanding, as well as for function-level knowledge management.

Kate joined Getty Images in 2015 as Sales Training Manager for EMEA, after 15 years of sales, sales leadership and HR experience at Mars, Glaxo Smith Kline and Shell UK. She also spent several years in consulting, delivering commercial negotiation, sales skills, leadership and management training across Europe. She is a regular speaker at industry events and, as well as a passion for enabling sellers and sales leaders, has a passion for all things diversity, equity and inclusion, being current Co-Chair of the Getty Images Multi-Culture Network ERG.

Puja Rios

Adobe Chief Revenue Officer

Puja Bhola Rios is the Chief Revenue Officer at Frame.io, a cloud-based video collaboration platform. Previous to Frame.io, Puja spent 7 years at Xerox and 13 years at CareerBuilder as their SVP of Enterprise Sales and Customer Success. While at CareerBuilder, Puja founded and ran her company’s Women’s Alliance, CareerBuildHER. In addition, she sits on the Executive Board of Bright Pink and prides herself on her work as a Chronic Pain advocate and blogger. She is the author of the Huffington Post feature blog, 'Me vs. Fibromyalgia,' as well as a contributor to Thrive Global, The Mighty, and New Life Outlook. Puja lives in Miami Beach with her husband and 2 dogs, JZ and RiRi.

Richard Moody

Vista General Manager for Northern Europe

Richard is the General Manager of UK and Nordics at Vista, where he oversees all aspects of business and operations.

He has more than 20 years of experience in business growth, marketing strategy, brand development, along with a deep understanding of eCommerce. Richard is a UK native but lives and works in Barcelona.

He’s been at Vista since 2009 where he has held various roles, including the creation and management of a European markets team, introducing a successful CRM department for Europe and leading the Nordics, Central and Southern European countries at Vista.

Prior to starting at Vista, Richard worked at both HSBC and MBNA (Bank of America).

Objectives

This judging criteria looks at whether the organisation provides clear evidence and well thought out understanding of the strategy and requirements.

Innovation

The judges will look at whether the entry demonstrates innovation, uniqueness and a forward thinking approach

Execution

Within this criteria, our expert judges will look at how the strategy executed and what made it work so well.

Success

When writing your entry, it's important that you clearly demonstrate your success with solid accountable evidence and, ultimately, why it should win.

“The best bit for me was the wide range of companies and industries represented which gave insight in to how engagement affects all industries.”

Alice Smith, Head of Customer Experience, Virgin Media

Choose an upcoming event

MARKETING ENGAGEMENT SUMMIT

Join us on a journey showcasing how digital technology can be used to provide consistent messaging, and learn how to gain advanced customer understanding and insights for a more personalised offering that attracts and retains a loyal customer base.

LONDON - 6th DECEMBER, 2023

See Event Info

SALES ENGAGEMENT SUMMIT

The growing importance of understanding the buyer and their journey is crucial though, as engagement insights are increasingly proven to improve the sales process, the human experience and, ultimately, profitability.

LONDON - 6th DECEMBER, 2023

See Event Info

FUTURE OF MARTECH CONFERENCE

The future of marketing will be more automated, predictive and AI-driven. Join us on a journey showcasing how digital technology can provide a more personalised offering that attracts and retains a loyal customer base.

LONDON - 7th MARCH, 2024

See Event Info

FUTURE OF SALESTECH CONFERENCE

The ‘modern’ customer has new expectations and a refreshed approach in their purchasing, so organisations must keep pace before customers discover they receive a better experience from tech-enabled businesses.

LONDON - 7th MARCH, 2024

See Event Info

NOW OPEN FOR 2023 AWARD ENTRIES